Journey Begins ! YouTube Now Live !
After six weeks of intense learning and meticulous preparation, the highly anticipated moment has finally arrived
As a passionate consumer and marketer, I've long dreamt of venturing into YouTube content creation to showcase my expertise and connect with like-minded individuals. This year, I mustered the courage and determination to realize this aspiration before my upcoming, significant age milestone. Years of consuming YouTube content inspired me, revealing the platform's potential in shaping narratives and impacting audiences. Despite my marketing background, setting up and managing a YouTube channel proved to be a thrilling, novel adventure. I immersed myself in educational resources and acquired the necessary tools for this exhilarating undertaking.
As I embark on an exciting adventure, I'm driven by purpose and anticipation. With groundwork set, I aim to bring insightful content, captivating storytelling, and an authentic voice to my channel. This marks a new chapter with potential for growth and contribution.
MR EARL YouTube channel brand logo - setting the brand image positioning is always the first step but hardest of all
The first step for me is to create a brand positioning for my new channel. As a man who takes pleasure in acquiring high-quality items and enjoys the financial comfort that my stable income provides, I aim to tailor my content towards affluent gentlemen who appreciate premium gadgets and experiences, similar to those that I have savored. After meticulously mulling over numerous options, I concluded that simplicity exudes sophistication and premium quality. Therefore, I have opted to modify my name slightly to create a more refined and upscale brand identity - hence, MR EARL was born. Crafting a tagline proved less challenging, as I sought to encapsulate the balance between indulging in my acquisitions and tactfully navigating the preferences of a married life. Thus, "Subtle Indulgence" emerged as the perfect expression to resonate with my intended audience.
After six weeks of preparation, my MR EARL YouTube channel eventually went live with my first introduction video. Here are the steps that I took to start the channel, hope you find it useful.
Create a new Google email account
Use this account to create a YouTube channel on YouTube
Determine your channel’s name and logo - I subscribed and used Place it by Envato for this
Customize your channel (there is an option for that) and follow the instructions to adjust your Branding setting and insert your Basic Info.
Design your first video, normally an intro video to your channel, and keep it one minute in length. Talk about why people should watch your channel. Preview your upcoming contents, and showcase your expertise. Remember, it always click when you touch on both functional and emotional benefits.
Now shoot your video. Use a decent camera or phone that can capture 4K resolution (I initially used my iPhone 13 Pro). A good quality microphone will definitely generate positive perception (mine is THRONMAX MDrill One Pro which I normally use for video conferencing). If you are using a Mac, I recommend using Quicktime Player for video and audio capturing.
Don’t worry too much about the video editing software either. You can use iMovie that comes free with a Mac / Macbook. I use Final Cut Pro X as I already made an investment purchasing the software when I first get my Mac Mini.
Post your video! I will talk more about the process in a separate post.
After six weeks of preparation, my MR EARL YouTube channel eventually went live with my first introduction video. Here are the steps that I took to start the channel, hope you find it useful.
Below is my intro video. Check it out ! Sorry as it is in Cantonese….
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